
These tools are essential and geared towards focusing on local brick and mortar businesses or store business owners that seem to be clueless or lost on what elements are required or needed to stand out and rank with competitors that are already in your area promoting locally online.
If you do not currently have a website, the first thing you should focus on is RWD which stands for (responsive web design).
Your website must scale down to all devices. This includes cell phones, iPads, and desktop or any other random device that tries to access it.
Making sure you scale down on all devices is the best way to keep customers interested in you.
Once they come to a website that doesn’t scale down to their device and they have to start dealing with viewing problems or resizing screen issues you’re subject to lose a potential customer.
Giving them viewing issues is a turn off and very irritating to consumers! You must conform to RWD or you will never have customer longevity.
No Cap This is something that is very unattractive to potential customers who are seeking out your service or trying to get to know your company from a mobile device.
Why should customers go to you when your competitor clearly scales down their website to every device that you are using?
Having a clean, RWD gives them the ability to get to know your company’s products or services and makes their purchasing power easier!
In 2015. Google put out a notice to all business owners online that currently had a website. It was called the Google Mice update!
The Google Mice update mentioned that Google would be optimizing for mobile local social and any business owner that had a website that did not scale down to all devices by a specific date, will start to lose traffic on the Google search engine!
Google was now making their business mobile and making sure that any company that uses their resources or gets listed with them start with a mobile first platform.
This means in the beginning you start with a website that already scales down on mobile devices or any device.
At this time, google was optimizing for local social and mobile! This is why in the beginning mobile ads were cheap such as Facebook ads LinkedIn ads, YouTube ads, or any social ad media spend!
As time went by the ad spend started to get as expensive as or even more expensive than traditional ads like Google ads for pay per click or PPC due to competition!
Today little to no one speaks of these traditional strategies!
The online web has been flooded with creating animation and incorporating using Ai automation with your business Going as far as to adding an animated talking avatar clone to your website to capture information and respond to all of your potential leads to having a voice assistant call and interact with leads on your behalf!
Though AI is very cool. The traditional methods or make up is always something that is needed.
You should not depend on Ai, Ai should be an addition to what you already do. AI should help you save time and get things done faster that would normally take you hours or way more time to get completed!
SOOOOOOO…..
Before you get into anything like Google profiles what should you do?
First you need to determine which way you will be representing your business.
Is your business going to be mainly focused online like e-commerce shopping store?
Is your business a business that is not only going to be focused online but it is also going to be represented in a physical sense with a physical address?
Google offers you the ability to register your business as a free local listing
These 2 different choices determine how you should set up your Google GMB profile on Google.
1. Either you’re just a mobile web presence e-commerce store that sells products online or….
2. You’re a physical address where people can walk in and & you also accommodate Google with a mobile web presence!
Being a physical business, there’s so many elements in Google that you can be involved in, especially when it comes to being a local business.
Listing your business on Google is one of the most top services that a physical business should have for their business.
Having your GMB profile completed will give you access to extra tools that will help you benefit locally such as unlocking the ability to display your business hours, reviews and GPS location Of course it would be impossible to do GPS on a business that only has a website and not a physical location!
So remember whatever your business is, there are 2 different approaches on how you would be able to set up your Google GMB profile and use it to rank locally in your area!
Choosing 1 of 2 of these approaches will help aid to complete your Google GMB profile!
Then you must do the following…..
getting listed then putting a review system in place combined with a loyalty program in addition to adding AI automation are some of today’s best ways to stay consistent and also dominate the search engines without using
